Affiliate Program Basics
- Build The Foundation to Succeed
can be a huge success or a miserable failure. Unfortunately most people new
to the game experience the latter. It doesn't have to be that way. It just
takes a little dedication and an open ear to listen to these solid
foundation building techniques. We will focus on Internet based affiliate
programs, but the same principles apply to most businesses.
Step 1 - Develop a
Although this seems to
be an obvious concept, few people actually do it. It is very easy to focus
on the end result (Hopefully bucket loads of cash), they we skip over the
details of how we are going to achieve this success.
Do you research and determine exactly what you want to do before you start
anything. As part of this plan, you will need to determine the market you
want to tackle.
Step 2 - Find your
Another problem people
have is that they try to be everything to everyone. They build a website and
put all kinds of affiliate links on their site. Then they wonder why they
aren't getting rich. They have hundreds of affiliate links on their site, so
what's the problem?
The key here is
focusing on what your visitors would be interested in. If you have a website
on cooking, don't use affiliate links that take people to gambling site,
internet marketing sites or web hosting companies. What you should use are
links such as recipe sites, cooking utensil stores, etc. You will have a
much higher click through rate, and with it, an increase in sales.
Step 3 - Build a
clean, fast website
Your local web
developer may hate me for saying this, but the best websites are those that
are the simplest. The intense graphics and state-of-the-art technology like
flash intros, animation and voices do no belong on most websites. The key to
a high converting website is providing quality information, that loads
quickly for the user, without a bunch of distractions. A simply layout that
is easy to navigate, colors that are pleasing to the eyes and easy to read
text will convert many more visitors to customers that the "latest
technology" out there ever will. Most people use the Internet to find
information. Few use it solely to make a purchase, but if your site is easy
to use, it may be able to convince an "information gatherer" to pull out
their credit card and make a purchase through your affiliate links.
Step 4 - Choose
quality affiliate programs
Be sure to find
reputable sellers to work with. You will be selling their products, so make
sure it is something worthwhile. Your reputation is on the line as well,
since you will be sending YOUR visitors to them. Nothing is more painful
than when you send visitors to other sites that make sales, but do to poor
quality products people begin asking for refunds. All the hard work you did
to get people to buy is in vain, because when people ask for refunds, you
lose your commission. It is highly
recommended that you
purchase the product you are going to be promoting to see if it is of good
quality, whenever possible.
Step 5 - Be Patient
Finally, the number
one killer most affiliate marketing people face...patience.
Once you have thought
everything through and built a great website, begin promoting your website.
but whatever you do, be patient! Affiliate marketing is not a get rich quick
system. It can be considered a deeper level business, in that, once you get
it going, it will often continue to make money for a very long time. Get
rich quick businesses (which I have yet to find in the last 4 years of
looking) typically are here today, gone tomorrow. Affiliate marketing
program businesses are built to last. They are intended to bring the owner a
good income for a long period of time. For this reason, it often takes a
good bit of work for the initial 4-5 months to get a good foundation going
and get established search engine rankings.