In 2011, there were major changes made to Google’s algorithm that has paved
the way for a new emphasis on ‘original’ content. Regardless of the year,
content will always reign as king in the SEO world.
In 2012, you should have a balance of human friendly content and search
engine friendly content. After all, your potential customers (or contacts)
will be the one’s purchasing your products or services.
Gone are the days when website owners used to squeak by with poorly written
content from basement content writers. If you want to get noticed in the
search engines, having quality content will be the key to your online
success in 2012.